Choosing the right color for your dog can be tough!

Here are two simple ways to pick: choose a color that stands out perfectly against your dog's natural coat, or pick one that perfectly matches their unique personality and mood!

Color By Coat Guide

Match your dog's coat to an opposite color to stand out from the crowd and be seen!

🐾 Dark and Mottled Coats

A black or dark mottled dog coat will stand out brilliantly with bright, vibrant colors.
Best choices: Red, Pink, or Purple.

🐾 Neutral Coats

A neutral coloured dog coat (like brown, tan, or grey) looks great in both bright and dark shades across our entire range.
Best choices: Turquoise, Blue, or Yellow.

🐾 Light Coats

A light dog coat will look bold, sharp, and high-contrast in deeper, rich tones.
Best choices: Black, Navy, or Red.

Color By Mood & Personality Guide

Express your dog's unique vibes or bring balance to walks and training environments.

  • Turquoise (Serene & Calm): Has a calming effect and is perfect to ease a stressful situation. Use when you or your dog are feeling anxious during obedience classes or when exploring unfamiliar territory.
  • Red (Bold & Passionate): The famous bold color of love, inspiring passion and deep affection. Perfect for celebrating the inseparable bond between you and your best friend.
  • Orange (Playful & Upbeat): Brings about an energetic vibe. Ideal for evoking a lively mood when heading out for daily walks or interactive playtime.
  • Black (Sophistication & Power): A timeless and highly popular color choice that displays classic sophistication, sleekness, and strength.
  • Blue (Trust & Reliability): A strong, grounded tone used to create deep feelings of trust, calmness, and absolute reliability.
  • Purple (Luxurious & Mysterious): Rich, luxurious, and distinct. Purple has historically been celebrated as a choice color of royalty.
  • Yellow (Bright & Friendly): Radiates cheerfulness while easily grabbing visual attention, making it an excellent option for high visibility or warning.
  • Brown (Warmth & Honesty): An organic and stable shade that oozes genuine warmth, comfort, and reliable honesty.
  • Pink (Innocence & Playful): Typically soft and bright, pink is beautifully expressive of innocence, gentleness, and charm.
  • Green (Nature & Stability): The pure color of the outdoors, bringing about natural balance, grounding stability, and harmony.